T Baked In Creating Products and Businesses That Market Themselves The old way of selling was to create safe, ordinary products and combine them with mass marketing. The new way is to create truly innovative products and build the marketing right in. But how does a brand make the transition from old to new? According to advertising gurus Alex Bogusky and John Winsor, it starts with the realization that the message is not the product, the product is the message. In Baked-In, they offer a step-by-step guide on how brands can adapt and thrive in this brave new world. Using these tools, Bogusky and Winsor have successfully marketed some of today’s most important brands, including Google, Nike, Microsoft, Patagonia, Toyota, and Burger King. They reveal how, through tools at hand — product design, brand history, internal collaboration — and the new tools of digital technology — YouTube and the web in general — companies can succeed in the 21st-century marketplace.
9-inch ‘Diet’ Exposing the Big Conspiracy in America Advertising agents Alex Bogusky and Chuck Porter are releasing a new diet book, The 9-Inch Diet. The book is based around the age-old notion that smaller portions will help you lose weight. Take that one step further with this diet and make your plate smaller, or more specifically, 9 inches. Use a 9 inch plate for breakfast, lunch and dinner, and in this way limit the calories you eat. As most people generally eat 300 and more calories than they should each day, using a smaller plate can help control that. The basic idea is that if you put the same portion of food on a smaller plate as you put on a bigger one, you trick your brain into thinking it is eating more food.
hoopla A Book About Crispin Porter + Bogusky They’ve been called "visionary" by both Newsweek and Time, hailed as "the ad world’s most talked-about agency" by USA Today, and dubbed "the next big thing" by Business 2.0. They launched the Mini car craze in America, took on Big Tobacco in the controversial Truth campaign, sexed up Virgin Airlines, and made Burger King sizzle once again. And they did it with bold publicity stunts, infectious viral marketing strategies, funny masks, folding paper, outrageous Internet hoaxes, and a weird, garter belt–wearing chicken who became a cultural sensation. And this random madness has a very sound method to it: Hoopla. In Hoopla, the secret inner workings of this freewheeling, break-the-mold idea factory are revealed for the first time.